BTS dominates music conversations in 2020 on Twitter India; Jungkook’s 'Never Not' cover becomes the most retweeted tweet in music
Home to music enthusiasts and artists from across the globe, this year Twitter witnessed some of the most interesting conversations on music (album releases, song drops, collaborations, et al), and innovative performances by musicians who moved their programs online. A host of live interactions on the service in the form of Q& As, voice Tweets, among others, kept artists and fans connected, entertained, and enthralled. BTS was the most mentioned K-pop artist of the year in India, owing to the loving and overwhelming support of their Indian fans/ARMY.
Twitter India released the data for the year of 2020 ranking the number of total Tweets mentioning the handle on from January 1 to November 15, 2020. The Korean heartthrobs accomplished massive success this year, winning career-first accolades such as the top spot at the Billboard Hot 100 charts and a Grammy nomination for the record-breaking single 'Dynamite'.
In 2020, BTS took over the world with multiple releases including 'Map Of The Soul: 7', 'Map Of The Soul: 7 - The Journey', and 'BE (Deluxe Edition)' amongst multiple individual releases including solo songs, mixtape, and collaborations. Their fans, (known as ARMY) stayed glued to Twitter to follow every update in real-time and to shower their love on the boy-band. In fact, a Tweet from one of the seven band members, Jeon Jungkook, singing Lauv’s 'Never Not' became the most Retweeted Tweet in the music genre in India this year.
Never Not ???? pic.twitter.com/Ag9oUTJvrN
— 방탄소년단 (@BTS_twt) May 2, 2020
BTS’ newest single 'Life Goes On' debuted at No.1 on the Billboard Hot 100 following 'Dynamite'. According to Billboard, BTS is the first duo or group in history to have two No.1 Hot 100 debut songs. The song is the lead single of BTS’ one of a kind album 'BE (Deluxe Edition)' that also topped the Billboard 200 chart. The album shares the honest emotions and thoughts the band has felt during the pandemic; the record created in the midst of COVID-19 carries the hopeful message that “life goes on”.
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